A scale that asks consumers the extent to which they agree or disagree with the statement that Levi's 501 are good looking is a Likert scale.

Question

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This statement is true. The Likert scale is commonly used in marketing research to measure people's attitudes and opinions towards products or services. The scale asks respondents to rate their level of agreement or disagreement with a statement, typically on a 5-point or 7-point scale.

A Scale That Asks Consumers the Extent to Which They