Market researchers use "constructs," or standard marketing concepts. They typically have a mental vision of how each construct will be measured. This mental vision is called a(n):
A) construct scale format.
B) halo effect.
C) stapel.
D) operational definition.
E) aided definition.

Question

Quizplus · Accepted Answer

The mental vision that market researchers have of how each construct will be measured is called an operational definition. An operational definition describes exactly how a concept will be measured or manipulated in a particular study.

Market Researchers Use "Constructs," or Standard Marketing Concepts