Which type of scaled-response format contains bipolar words such as "hot-cold," "wet-dry," "convenient-inconvenient," and so on?
A) itemized rating scale
B) lifestyle inventory
C) semantic differential scale
D) stapel scale
E) graphic rating scale

Question

Quizplus · Accepted Answer

Bipolar words such as "hot-cold," "wet-dry," "convenient-inconvenient," and so on are typically used in semantic differential scales, which ask respondents to rate something on a continuum anchored by opposite adjectives. The other types of scaled-response formats listed do not necessarily use bipolar adjectives.

Which Type of Scaled-Response Format Contains Bipolar Words Such as "Hot-Cold