Francois Benoit has trained for several months to conduct focus groups. He is about to hold his first focus group as the moderator. Which factor did Francois NOT learn about how to hold a successful focus group discussion?
A) Have a clear understanding of the purpose and objectives of the interview.
B) Set the tone for the entire session with introductory remarks.
C) Formulate questions ahead of time in a logical sequence.
D) Make sure to keep a professional distance from the participants as a moderator is there to observe only.
E) Provide a clear explanation of how the participant should respond.

Question

Quizplus · Accepted Answer

Keeping a professional distance from participants is not a factor of holding a successful focus group discussion. In fact, it's important for the moderator to build rapport and establish a connection with participants to create a comfortable and open environment for discussion.

Francois Benoit Has Trained for Several Months to Conduct Focus