Of the following situations, which would be the most appropriate for using a discontinuous panel?
A) A company wanting to gain insights into changes in their consumers' purchases and attitudes.
B) A company wanting to determine if members of the panel switched brands from one time period to the next.
C) A company wanting to measure changes in market shares of brands.
D) A companying wanting to measure changes in their consumers' price sensitivity.
E) A company wanting to determine how consumers feel about two different product concepts by varying panel questions from one panel measurement to the next.

Question

Quizplus · Accepted Answer

A discontinuous panel can be used when varying panel questions from one panel measurement to the next. This method allows for testing different concepts and measuring how consumers feel about them. The other options listed would be better suited for a continuous panel, where the same group of participants are surveyed repeatedly over time to track changes in behavior and attitudes.

Of the Following Situations, Which Would Be the Most Appropriate