Rigid perceptions that are applied to all members of a group, regardless of individual variation, are called ethnocentricities.

Name: Rigid perceptions that are applied to all members of a group, regardless of individual variation, are called ethnocentricities.
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These are called stereotypes. Ethnocentricity refers to evaluating other cultures according to preconceptions originating in the standards and customs of one's own culture.

Rigid Perceptions That Are Applied to All Members of a Group