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How Might One Argue That Media Multiplexity Theory Represents an Extension

Question 70

Essay

How might one argue that media multiplexity theory represents an extension of uses and gratifications theory? In your response, be sure to address each of the following:
a. What types of needs are met via strong, weak, and latent ties?
b. How might an individual's media satisfaction be tied to the gratifications that are sought within a social network versus those that are gained?
c. How might media multiplexity be tied to the interactivity of social media and audience needs?
d. Evaluation

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Answered by Quizplus AI

Answered by Quizplus AI

Media multiplexity theory can be argued ...

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