The magnitude of a person's cognitive dissonance is affected by all of the following factors, EXCEPT:
A) The perceived importance of the issue
B) The total number of beliefs they hold
C) How many of the person's beliefs are consistent with, versus inconsistent with, his or her behaviors
D) A person's ability to rationalize the dissonance
E) A person's dissonance ratio

Question

Quizplus · Accepted Answer

The total number of beliefs a person holds is not a factor that affects the magnitude of cognitive dissonance. The other factors listed (perceived importance of the issue, consistency of beliefs with behavior, ability to rationalize dissonance, and dissonance ratio) all play a role in determining the level of cognitive dissonance.

The Magnitude of a Person's Cognitive Dissonance Is Affected by All