According to media multiplexity theory, online exchanges are as real as offline exchanges in terms of their effects on relationships.

Question

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Media multiplexity theory suggests that people use multiple communication channels (such as face-to-face interaction, phone calls, texting, and social media) to maintain their relationships. In this theory, the medium itself does not determine the quality or depth of a relationship; rather, it is the nature and frequency of communication that determine relationship quality. Therefore, online exchanges can be just as real and impactful on relationships as offline exchanges.

According to Media Multiplexity Theory, Online Exchanges Are as Real