According to diffusion of innovations theory, mass media are more effective than interpersonal interactions at persuading individuals to adopt an innovation.
Correct Answer:
Verified
Q19: Communication accommodation theory makes all of the
Q20: _ is the process whereby individuals shift
Q21: Structuration theory is focused solely on the
Q22: The duality of structure refers to the
Q23: Both diffusion of innovations theory and communication
Q25: Under-accommodation is the process wherein people appear
Q26: The way people talk and use texts
Q27: One way to think about _ is
Q28: According to Giddens, the recursive nature of
Q29: Rogers viewed diffusion as a special type
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents