The ________ reflects the tendency to determine the frequency of an event and its causes by how easy these events and causes are to remember.
A) frequency heuristic
B) availability heuristic
C) representative heuristic
D) anchoring and adjusting heuristic

Question

Quizplus · Accepted Answer

The availability heuristic is based on the idea that people will judge the likelihood of an event based on how easily an example comes to mind. This can lead to errors in judgment, as events that are more memorable (due to their emotional impact, media coverage, etc.) may be judged as being more common than they actually are.

The ________ Reflects the Tendency to Determine the Frequency of an Event