A ________ effect occurs when the perceiver's general impression of a target influences his or her perceptions of the target on more specific dimensions.
A) halo
B) primacy
C) similar-to-me
D) contrast

Question

Quizplus · Accepted Answer

The halo effect occurs when the overall positive or negative impression of a person affects the perception of specific traits, leading to an overall biased view of the person. This can be seen in situations where a person is perceived as attractive or likable and is given positive traits without much evidence.

A ________ Effect Occurs When the Perceiver's General Impression of a Target