Which of the following is a data mining technique for determining sales patterns?
A)RFM analysis
B)market basket analysis
C)composite analysis
D)Cooke analysis

Question

Quizplus · Accepted Answer

Market basket analysis is a data mining technique used to determine sales patterns by analyzing which items are frequently purchased together. It helps retailers to optimize their product placement and promotional strategies. RFM analysis categorizes customers based on their purchasing behavior, composite analysis is a statistical technique used to analyze multiple variables, and Cooke analysis is not a commonly used data mining technique in retail sales analysis.

Which of the Following Is a Data Mining Technique for Determining