An RFM score of ________ means that if this customer goes to the competitor,loss to the company will be minimal.
A)321
B)333
C)555
D)111

Question

Quizplus · Accepted Answer

An RFM score of 555 means that the customer has made a recent purchase (5), has made many purchases in the past (5), and has spent a lot of money with the company (5). This indicates that the customer is a valuable customer, and if they go to a competitor, the loss to the company will be minimal.

An RFM Score of ________ Means That If This Customer