In the Web 2.0 world,no marketing is done.New product features are released and vendors wait for users to spread the news to one another,one friend sending a message to many friends;most of whom send that message,in turn,to their friends;and so forth,in a process called ________.
A) affiliate marketing
B) viral marketing
C) co-marketing
D) network marketing

Question

Quizplus · Accepted Answer

The process described is known as viral marketing. This is when users promote a product or service to their social network, causing it to spread rapidly like a virus. It is a form of word-of-mouth marketing, and it is used as a way to generate buzz and increase brand awareness. The other options listed are not accurate descriptions of the process described.