When HP Computers began to sell directly to the public,some retailers resented the competition and stopped carrying HP products in their stores.This is an example of ________.
A) reintermediation
B) channel conflict
C) mashups
D) the bullwhip effect

Question

Quizplus · Accepted Answer

The situation described is an example of channel conflict, which occurs when members of a distribution channel compete with each other instead of working together to achieve the common goal of satisfying customer needs. In this case, retailers are competing with HP Computers, which is selling directly to customers, and as a result, they have stopped carrying HP products in their stores.

When HP Computers Began to Sell Directly to the Public,some