The first step of the customer life cycle is marketing which involves ________.
A)sending messages to the target audience to attract customer prospects
B)attempting to win back high value customers
C)converting prospects into customers who need to be supported
D)increasing the value of existing customers

Question

Quizplus · Accepted Answer

The first step of the customer life cycle is marketing, which involves sending messages to the target audience to attract customer prospects. This is the stage where businesses create brand awareness and generate leads by advertising, public relations, email marketing, social media marketing, and other promotional tactics.

The First Step of the Customer Life Cycle Is Marketing