Which of the following sentences is true about customer relationship management system (CRM)?
A) CRM is a suite of applications, a database, and a set of inherent processes for consolidating business operations into a single, consistent, computing platform.
B) CRM systems vary in the degree of functionality they provide.
C) CRM incorporates accounting, manufacturing, inventory, and human resources applications.
D) CRM systems are not for every organization.

Question

Quizplus · Accepted Answer

CRM systems can differ in the range of features they offer, depending on the specific requirements of an organization. Option A defines an enterprise resource planning (ERP) system rather than a CRM system. Option C explains an ERP system's functionality. Option D is not valid; CRM systems can be beneficial to any company.

Which of the Following Sentences Is True About Customer Relationship