Cialdini's central assertion is that we are persuadable when we rely on cognitive shorthands.
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Q12: "Rules of thumb", educated guesses, intuitive judgments,
Q13: Groopman finds that:
A) Medical training helps doctors
Q14: The ads from financial firm Merrill-Lynch circa
Q15: Madoff and Bennett's financial scams employed all
Q16: Cialdini says that humans often process data
Q18: "Contrast" in Cialdini's work has to do
Q19: The DITF technique involves starting with the
Q20: When drivers fail to stop and help
Q21: We are persuaded to attend a friend's
Q22: The impulse to bring our beliefs, values
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