The most important relationship when it comes to promotions in a sport facility is with whom?

Question

Quizplus · Accepted Answer

As defined in the chapter, the most important relationship is with the media (Choice C). Effective media relations maximize coverage and placement of messages and information in the mass media without paying for it directly through advertising. Most media relations activities are designed to get free media coverage for programs and issues. As such, the sport facility manager engages in a number of efforts to give the media more access than the general customer. This includes a press box/press row exclusively for the media; credentials for sideline/on field access/locker room, and behind-the-scenes access; areas for holding exclusive and group press conferences/interviews; and access to communications (phones/faxes/Internet technology) to file stories efficiently. Since the media will also be at the events in the facility for longer than the general public, the facility manager works with catering to ensure that food and beverage services are provided either in the press box or in a press-only dining area. The goal of providing a significant amount of access and service to the media is for the purpose of getting free media coverage that shows the sport facility in a positive light among the significant competition that is vying for limited amount of air time or print space.

The Most Important Relationship When It Comes to Promotions in a Sport