A widely-used Internet-based approach to enhancing an online reputation is
A) to have a high ranking on major search engines.
B) order employees to write positive comments about the company on social networking sites, such as Twitter and Facebook.
C) place positive ads about the company online.
D) attempt to become the homepage for as many people as possible.

Question

Quizplus · Accepted Answer

Having a high ranking on major search engines such as Google can enhance an online reputation as it increases visibility and credibility to potential customers or clients. This can be achieved through search engine optimization (SEO) techniques such as using keywords and creating quality content. The other options are unethical and could potentially harm the company's reputation if discovered by the public.

A Widely-Used Internet-Based Approach to Enhancing an Online Reputation Is