The principle of "What's in it for me?" contradicts need theories of motivation.

Question

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Need theories of motivation, such as Maslow's hierarchy of needs or Alderfer's ERG theory, suggest that motivation is driven by the desire to fulfill various needs. The principle of "What's in it for me?" aligns with these theories as it reflects an individual's concern for satisfying personal needs or gaining personal benefits, which is a fundamental aspect of need theories.

The Principle of "What's in It for Me?" Contradicts Need