The experience if Ideo, the design firm, is that preparing for brainstorming meetings inhibits spontaneity so much that preparation is not worth the effort.

Question

Quizplus · Accepted Answer

IDEO emphasizes the importance of preparation for brainstorming sessions, as it believes that having a clear understanding of the problem and relevant information can significantly enhance the creativity and effectiveness of the brainstorming process.

The Experience If Ideo, the Design Firm, Is That Preparing