Which one of the following strategies should be classified as a business-level strategy?
A) strategic alliances
B) diversification of goods and services
C) product differentiation
D) sticking to core competencies

Question

Quizplus · Accepted Answer

Product differentiation is a business-level strategy that involves distinguishing a company's products or services from its competitors through unique features, design, quality, or branding. Strategic alliances, diversification of goods and services, and sticking to core competencies are more general corporate-level strategies.

Which One of the Following Strategies Should Be Classified as a Business-Level