Focus groups are characterized by several primary features; these include:
A) the data collected are quantitative, rather than qualitative, so that there is some sort of standardization of responses
B) focus groups work best when they are composed of diverse, heterogeneous respondents on various dimensions
C) the focus group "focuses" on a particular topic or stimulus for their discussion
D) A and B
E) B and C
F) all of the above

Question

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The Answer of Focus groups are characterized by several primary features; these include:
A) the data collected are quantitative, rather than qualitative, so that there is some sort of standardization of responses
B) focus groups work best when they are composed of diverse, heterogeneous respondents on various dimensions
C) the focus group "focuses" on a particular topic or stimulus for their discussion
D) A and B
E) B and C
F) all of the above

Focus Groups Are Characterized by Several Primary Features; These Include