You are content-analyzing network television sit-coms for their use of product placement, and the types of product placements that are present. You notice that a recurring product in many sit-coms is cans of soda, particularly when sit-coms included a kitchen (with refrigerator) in their regular repertoire of sets. Furthermore, product placement was especially successful when characters in the show verbally referenced the product in the same scene it was placed. In the present example, _____(a)_____ would be considered a content unit, and _____(b)_____ would be considered a context unit.
A) the kitchen; the can of soda
B) mentioning soda; the can of soda
C) the can of soda; the kitchen
D) the can of soda; the specific show

Question

Quizplus · Accepted Answer

The can of soda is the content unit because it is the specific item being analyzed for its presence and use in the sit-coms. The kitchen serves as the context unit because it provides the setting or scenario in which the product placement of the soda can occurs, influencing how the product placement is executed and perceived.

You Are Content-Analyzing Network Television Sit-Coms for Their Use of Product