Because she once received a speeding ticket, Martha always drives the speed limit, even when there are no highway patrolmen present. Martha is demonstrating
A) associative learning.
B) avoidance learning.
C) negative punishment.
D) positive reinforcement.

Question

Quizplus · Accepted Answer

Martha is exhibiting avoidance learning - she avoids breaking the speed limit to avoid being punished (receiving another speeding ticket). Associative learning (A) refers to linking two stimuli or events together, and there is no indication that Martha has learned to associate speeding with any other stimulus. Negative punishment (C) would involve the removal of a desirable stimulus, but there is no indication that Martha has had anything desirable removed. Positive reinforcement (D) involves adding a desirable stimulus to increase behavior, and there is no indication that Martha has received any such reinforcement for driving the speed limit.

Because She Once Received a Speeding Ticket, Martha Always Drives