Cecil turns off all the lights in his house to avoid a huge electric bill. Cecil's behavior is an example of
A) positive reinforcement.
B) negative reinforcement.
C) generalization.
D) discrimination.

Question

Quizplus · Accepted Answer

Cecil's behavior of turning off all the lights in his house is an example of negative reinforcement because he is engaging in a behavior to avoid an unpleasant consequence, in this case, a huge electric bill.

Cecil Turns Off All the Lights in His House to Avoid