Clickstream data is
A) a record of customer's or visitor's behavior on a website.
B) not used for market basket predictions.
C) inconsistent.
D) too summarized.
E) the end result of data mining.

Question

Quizplus · Accepted Answer

Clickstream data refers to the record of a user's or visitor's behavior on a website, including the pages they visited, the links they clicked, and other interactions with the site. This data can be used for various purposes, including market basket predictions, but its primary use is to analyze and optimize website performance and user experience. Clickstream data is usually quite detailed and granular, rather than summarized or inconsistent. It is also a valuable source of information for data mining and other analytical techniques.

Clickstream Data Is