The internet and database management systems have allowed manufacturers like Dell to sell directly to consumers. This is called
A) direct marketing.
B) B2G sales.
C) disintermediation.
D) integrated CRM.
E) eBay.

Question

Quizplus · Accepted Answer

Disintermediation is the process of eliminating intermediaries between the manufacturer and the end consumer. With the help of internet and database management systems, manufacturers like Dell have been able to sell directly to consumers, thus eliminating the need for intermediaries like retailers or distributors.

The Internet and Database Management Systems Have Allowed Manufacturers Like