Which of the following best describes Bower and Christensen's idea of a sustaining technology?
A) A technology innovation that increases the rate of improvement in customer value
B) A technology innovation that provides a very new package of attributes from the accepted mainstream products
C) A technology innovation that ensures environmental sustainability
D) A technology innovation that decreases the rate of improvement in customer value
E) A technology innovation that maintains the rate of improvement in customer value

Question

Quizplus · Accepted Answer

Bower and Christensen's idea of sustaining technology refers to a technology innovation that maintains the rate of improvement in customer value. It typically involves incremental improvements to existing products and services that meet the needs of current customers. This type of innovation is important for companies to remain competitive in the short term by improving their existing products or services while also investing in disruptive technologies for long-term success.

Which of the Following Best Describes Bower and Christensen's Idea