Double Click, Inc. has a number of strategic business units. Their hand-held computer unit has a large market share in this rapidly growing industry. Their hand-held computer business would be classified as:
A) a dog.
B) a star.
C) a question mark.
D) a cash cow.
E) stuck in the middle.

Question

Quizplus · Accepted Answer

The hand-held computer unit has a large market share in a rapidly growing industry, indicating that it is likely a star. Stars have a high market share in a high-growth industry and require significant investment to maintain their position and continue growing.