In the checkout process of a web site the owner presents the customer with a number of elements reassuring the visitors about security, additional costs, delivery and return policies. The web site owner attempts this way to:
A)Communicate the site's services assortment
B)Communicate the site's online value proposition (OVP)?
C)Persuade customers to do word of mouth for the site
D)Promote the site's usability aspects
E)Justify the price differences of the products in the web site versus prices of competitive sites

Question

Quizplus · Accepted Answer

The presentation of elements reassuring the visitors about security, additional costs, delivery and return policies in the checkout process of a web site is a way of communicating the site's online value proposition (OVP). This is because it reassures the visitor that the site offers a safe and reliable shopping experience, and that they can trust the site to deliver on their promises.

In the Checkout Process of a Web Site the Owner