Which of the following should be avoided when issuing a press release to the media?
A) Writing the release in first person
B) Keeping the content of the release brief
C) Making a strong opening statement
D) Sending a fact sheet to accompany the release

Question

Quizplus · Accepted Answer

Press releases should be written in third person to sound more professional and objective. The content should still be clear and concise, so option B is a good practice. Making a strong opening statement can grab the attention of journalists, making them more likely to read the whole release, so option C is recommended. Sending a fact sheet along with the release can provide more information for the media, giving them a better understanding of the topic, so option D is also a good practice. That leaves option A as the only choice to be avoided.

Which of the Following Should Be Avoided When Issuing a Press