The first step in planning a survey is to determine
A) who will design the survey.
B) who will conduct the survey.
C) how the survey will be carried out.
D) the purpose of the survey.

Question

Quizplus · Accepted Answer

Before any planning can take place, it is essential to determine the purpose of the survey. Without a clear understanding of what information is sought, it will be challenging to design, conduct, or even interpret survey results. Once the purpose is established, decisions can be made about who will design, conduct and how the survey will be carried out.

The First Step in Planning a Survey Is to Determine