A marketing representative who is tempted to engage in price-fixing due to heavy competition and similar prices for competitors' products should:
A) emphasize factors of her product that do not involve price.
B) emphasize service, reliability, and other factors of her company.
C) understand the serious criminal and civil penalties of engaging in price-fixing.
D) All the above.

Question

Quizplus · Accepted Answer

All of the above options are appropriate. The marketing representative should emphasize non-price factors of their product, such as quality, unique features, or other benefits. They should also emphasize the company's reliability and customer service. Additionally, the representative should understand the severity of the legal consequences of engaging in price-fixing, such as steep fines and potential jail time.

A Marketing Representative Who Is Tempted to Engage in Price-Fixing