To measure Cole's level of interest in the products offered at a particular Web site,the online metric that should be used is:
A) clickthroughs
B) length of engagement
C) impressions
D) brand awareness

Question

Quizplus · Accepted Answer

Clickthroughs measure how many people clicked on a link or advertisement, not necessarily indicating their level of interest in the product. Impressions measure how many times an advertisement was displayed, again not indicating actual interest. Brand awareness measures recognition and familiarity with a brand, which is different from interest in the specific products offered on a website. Length of engagement, on the other hand, measures how long a user spends on a website or page, indicating their level of interest in the content or products offered. Therefore, B is the best choice.

To Measure Cole's Level of Interest in the Products Offered