During a concept test,which would help a moderator understand why an intended message received a negative response?
A) a comprehension test
B) a reaction test
C) an analytical test
D) a psychogalvanometer

Question

Quizplus · Accepted Answer

A reaction test would help a moderator understand participants' emotional responses to the message, which could be contributing to the negative reaction. A comprehension test would assess whether participants understood the message, but it wouldn't necessarily explain why they didn't like it. An analytical test would provide information on participants' perceptions and attitudes towards the message, but may not identify the source of the negative response. A psychogalvanometer measures skin conductance to indicate changes in emotional arousal, but it may not provide sufficient detail on the reasons for the negative response.

During a Concept Test,which Would Help a Moderator Understand Why