When 8 to 10 people test an ad concept because they are representative of a target market,they are called a(n):
A) pre- and post-test group
B) review group
C) ad content group
D) focus group

Question

Quizplus · Accepted Answer

A focus group typically consists of 8 to 10 people who are representative of a target market and are brought together to test an ad concept or other marketing materials. A pre- and post-test group is used to measure the effectiveness of an ad campaign before and after it is launched. A review group may provide feedback on a product or service, but it is not specific to ad testing. An ad content group is not a commonly used term in the industry.

When 8 to 10 People Test an Ad Concept Because