According to position advertising copytesting (PACT),testing procedures should be relevant to the advertising objectives.

Question

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Position advertising copytesting (PACT) emphasizes the importance of testing procedures that are relevant to the advertising objectives. This ensures that the testing process is aligned with the overall goals of the advertising campaign and provides useful insights for improving the effectiveness of the advertising copy.

According to Position Advertising Copytesting (PACT),testing Procedures Should Be Relevant