In terms of message evaluation techniques,recognition tests occur after the ad has been launched.
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Q10: In terms of message evaluation techniques,copytesting occurs
Q11: In terms of message evaluation techniques,attitude and
Q12: Message evaluation programs assess both cognitive and
Q13: Correcting an advertisement in the latter stages
Q15: Evaluating advertising and other marketing communication venues
Q16: In terms of message evaluation techniques,concept testing
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Q53: Evaluation or testing of advertising communications can
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