When a company advertises, develops consumer promotions, such as a contest, and develops other marketing communications as a tie-in with an event marketing program, it is called a(n):
A) local promotion
B) corporate promotion
C) advertising promotion
D) cross-promotion

Question

Quizplus · Accepted Answer

Cross-promotion involves promoting multiple products or services together in order to boost sales or awareness. In this case, the company is using a tie-in with an event marketing program to promote their products/services through advertising, consumer promotions, and other marketing communications.

When a Company Advertises, Develops Consumer Promotions, Such as a Contest