The first step in developing an event marketing program is to:
A) define the company's target audience
B) define the company's customer profile
C) determine the communication objective
D) choose the event

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The Answer of The first step in developing an event marketing program is to:
A) define the company's target audience
B) define the company's customer profile
C) determine the communication objective
D) choose the event

The First Step in Developing an Event Marketing Program Is