In terms of public relations, a mention of the company's name in a news story is called a:
A) press release
B) publication
C) hit
D) mention

Question

Quizplus · Accepted Answer

A mention of the company's name in a news story is referred to as a "hit" in public relations. It signifies that the company received media coverage without having to issue a formal press release or pay for advertising. Press releases and publications involve the company generating its content, whereas a hit is initiated by the media outlet. A mention, while accurate, is a generic term that does not specifically connote media coverage.

In Terms of Public Relations, a Mention of the Company's