In choosing an event to sponsor, it should not only meet the firm's objective for the event, but it should also match the firm's customers, vendors, or employees depending on which constituency is the focus of the objective.

Question

Quizplus · Accepted Answer

It is important for the event to align with the firm's objective and also appeal to the target audience or constituency. This helps ensure that the sponsorship is effective in achieving its goals and resonates with the intended audience.

In Choosing an Event to Sponsor, It Should Not Only