If a company uses an apology strategy in a negative crisis situation, it will only work if the public feels the apology is sincere and heartfelt.

Question

Quizplus · Accepted Answer

If the public perceives the apology as insincere or forced, the strategy will not be effective in mitigating the negative impact of the crisis. A sincere and heartfelt apology can help restore trust and credibility with stakeholders.

If a Company Uses an Apology Strategy in a Negative