The primary reason for building a database, coding the information, and mining the data is to use the output to:
A)develop marketing programs customized for each customer.
B)place customers into segments for the purpose of data-driven marketing programs.
C)customize marketing programs to fit each market segment's profile.
D)establish one-on-one communications with each customer.

Question

Quizplus · Accepted Answer

The Answer of The primary reason for building a database, coding the information, and mining the data is to use the output to:
A)develop marketing programs customized for each customer.
B)place customers into segments for the purpose of data-driven marketing programs.
C)customize marketing programs to fit each market segment's profile.
D)establish one-on-one communications with each customer.

The Primary Reason for Building a Database, Coding the Information