Many times demographic and psychographic information about customers are not available through internal company records. In these situations:
A) the information can be purchased from external marketing research firms
B) a company can offer customers an incentive to provide the necessary information
C) the database can be appended with interaction and history information
D) geocoding can be appended to each customer's record

Question

Quizplus · Accepted Answer

External marketing research firms often collect and sell demographic and psychographic data, which companies can purchase to supplement their internal records.

Many Times Demographic and Psychographic Information About Customers Are Not