An effective database contains:
A) all transactions a customer has with a firm and interactions that resulted in purchases
B) all transactions and all interactions a customer has with a firm
C) transactions and interactions of customers that have a high lifetime value
D) all transactions of customers

Question

Quizplus · Accepted Answer

An effective database should contain all transactions and interactions a customer has with a firm, not just some of them. This comprehensive database will provide valuable insights into customer behavior that can be used to improve marketing, sales, and customer retention strategies. Option A is not enough to get a complete picture of the customer's journey, and Option C is too narrow in focus. Option D is too broad and may include irrelevant information.

An Effective Database Contains