A marketing database contains:
A) transactions individuals have with a firm and the interactions an individual has with the firm
B) information about current customers and customers of the competition
C) the transactions individuals have with a firm and follows accounting principles
D) information about current customers, former customers, and prospects

Question

Quizplus · Accepted Answer

A marketing database typically contains information about current customers, former customers, and prospects. It is meant to help businesses better understand and target their customers or potential customers. The database may include data such as name, contact information, purchase history, and demographics. While transaction data and interactions with the firm may be included, this is not the main focus of a marketing database.

A Marketing Database Contains